På(fyll) is closing down - thank you for being part of our journey

På(fyll) has ended - for now. The online store closed on 26 June, and you will no longer be able to order everyday products in reusable containers.


Since we started, we've endeavoured to make everyday products like soap, detergent and washing-up liquid available in a new form: without single-use plastic, delivered to your home, in containers made to last. Thanks to you, we were able to test something completely new - and learnt a lot.

We started with a simple idea: What if refilling was as easy as single-use plastic? What if every bottle didn't have to be new? But it takes time to change people's habits and to develop the value chain around the service. Unfortunately, we haven't made as much progress as we'd hoped since the start. That's why we've decided to close På(fyll) in its current form.

This is not the end of our vision for a more circular future. We still firmly believe that solutions that reduce single-use are an important part of the way forward, but we don't yet know what this will look like. Now we want to take everything we've learnt through På(fyll) to find new, circular solutions for most people.

So to all of you who have rinsed, ordered, refilled, sent DMs, recommended us and cheered us on from the sidelines - thank you. You've been crucial to us achieving what we've actually achieved. And we're genuinely proud of the journey we've had together.

What does this mean in practice?

🛒 Our online store closed on 26 June
🧴 You'll still find the same cleaning products in store - just in regular packaging
♻️ You can use your containers at home - or hand them in for plastic recycling

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